USA Cycling Appoints New President And Chief Marketing Officer

Thaum Lub Kaum Ob Hlis 8, 2021, American Cycling Association yuav tshaj tawm cov lus tshaj tawm. Rob DeMartini, Thawj Tswj Hwm thiab CEO ntawm Tebchaws USA Cycling, yuav tawm ntawm txoj haujlwm no. Brendan Quirk, tus tswv cuab ntawm US Cycling, yuav ua lub luag haujlwm no.

Rob DeMartini has held this position for three years since 2019. During an interview during his tenure, Rob DeMartini said that our team is fully committed to the development of the sport and the mission of supporting the US team. Although Covid has brought great challenges to the organization, we are ready for the rapid growth in 2022, and I look forward to continuing to support the American Bicycle Foundation. "

Brendan Quirk said: "I have worked side by side with Rob for two years, and I am deeply grateful for such a capable leader to lead us through the difficulties caused by the pandemic. His time here has made the development of USA Cycling a lot. ."

USA Cycling also announced a new chief marketing officer, Erika Lehman will assume the position of chief marketing officer. Lehman will focus on existing members to provide new value, expand the influence of the U.S. Cycling Team in the rider community, and focus on new opportunities in the U.S. Cycling Team's development plan. Work will begin in the Colorado Springs office in mid-December.

Rob DeMartini, CEO of USA Cycling, said, "USA Cycling is a 100-year-old organization. Although we have a lot to celebrate, we also know the value of an external perspective. Working with Erika, we know that she can bring A wealth of new ideas and experiences create greater value for members, which in turn will allow more people to live a more active life on bicycles."

Erika Lehman said: "I believe that the power of sports can make the world a better place. Regardless of discipline, I am committed to making sports more acceptable, more interesting and valuable to as many people as possible."