Amer Sports xav kom muab muag Mavic thiab Enve

HELSINKI, Finland - Mavic thiab Enve tsis haum nyob rau hauv Amer Sports qhov kev xav los nrhiav kev lag luam, kev loj hlob zoo. "Peb prioritize acceleration nyob rau hauv cov khoom muag muag, B2C, Tuam Tshoj, Teb Chaws Mis Kas, thiab digitalization," said Amer Sports President thiab CEO Heikki Takala no thaum sawv ntxov nws tshaj tawm lub tuam txhab lub tswv yim tshiab.

Lub tswv yim tshiab no muaj xws li kev muag khoom ntawm lub tuam txhab tuav haujlwm cov kev ua ub no hauv kev caij tsheb kauj vab. Qhov no yog txhais los ntawm kev tsis tu ncua ntawm kev soj ntsuam ntawm Mavic thiab Enve. Rau thawj ib nrab ntawm xyoo 2018 Amer Sports qhia tias kev muag khoom ntawm nws txoj kev sib tw cycling los ntawm 13 feem pua rau 60 lab euros. Nyob thoob plaws tag nrho nws cov pawg, Amer Sports pom thawj ib nrab xyoo muag nce 2 feem pua, mus rau 1.1 billion euro. "Peb tab tom nrhiav rau lwm tus uas yuav zoo dua rau Mavic's thiab Enve lub cuab tam," nws tshaj tawm Heikki

Mavic ua ib feem ntawm Amer Sports Corporation hauv 2005 thaum lub tuam txhab Finnish tau txais Salomon raws li nyob rau hauv Annecy, Fabkis. Nyob rau hauv qhov kev sib txuas ntawd yog ib txoj kab ntawm hom xws li Salomon, Bonfire, Arc'Teryx, Cliché - thiab nws cov tsheb kauj vab tiv thaiv hom Mavic. Nyob rau lub Ob Hlis 2016 2016 Amer Sports ntxiv rau Enve Composites rau pawg neeg caij luv thij "kom ceev peb txoj lag luam tshwj xeeb tshaj yog nyob rau hauv Tebchaws Asmeskas thiab muab kev pabcuam ntxiv rau lwm qhov chaw thoob ntiaj teb." Txawm li cas los xij, kev lag luam ntawm kev lag luam cycling yeej tsis khoom. Nyob rau hauv Amer Sports lub daim ntawv qhia nyob rau hauv lub take-over ntawm Enve lub tuam txhab qhia ib tug poob ntawm USD 30 lab (25,8 lab euro) nyob rau hauv 2015. Nyob rau hauv tib lub xyoo Mavic generated tag nrho cov muag ntawm 138.5 lab euros. Txawm li cas los xij, txoj kev sib tw cycling yuav tsis tau txais txiaj ntsig los ntawm kev sib tw ntawm ob lub tuam txhab. Rau 2017 Amer Sport qhia txog tus ciaj ciam ntawm 134.3 lab euros rau nws txoj kev sib tw cycling, 18 feem pua ntawm kev piv rau xyoo 2015. Txoj kev poob qis rau Mavic thiab Enve txuas ntxiv rau thawj ib nrab ntawm xyoo 2018.

hluav taws xob thaub roj teeb